The whole tent was a gibberish of forms, repetitions, messages.
the whole tent was full of different kinds of messages that made me want not only to buy that pack of cards, but also to have a coke and I even remember that my mother was craving, because she was like that, a hamburger with her good fries. everything was so beautiful that they made us think that if we had that deck, we were going to be magicians.Īnd now that I remember. But the colour of the cards, their texture, the shapes. Taking this definition to what happened to all of us children, is that we went to see magic and ended up buying a pack of cards, which in spite of being the motive with which the tricks are performed, are not the key to the show, since the basis of the show is the magician, his hands and the 'trick' he performs with them. Definition of Subliminal AdvertisingĪ tactic that consists of creating a sensation or a message by means of a disruptive, striking or repetitive element that has nothing to do with what's being shown. Money machine sound – at least 20 euros per deck of cards. They knew that all the children who came to the show were going to want those cards and they knew that our parents, hardly, were going to be able to fight the desire of the children to be magicians. His answer? Well, he sent me to a stand of one of the sponsors of the event and indeed, there they were, in all colours, shapes and materials, all from a well-known card brand. In a show of proactivity and fanaticism, I asked the good 'showman' as he left the theatre if he could tell me where he bought the cards, and if they were special. It was a 'wow' after 'wow' and in my head there was only one idea: I wanted to be like him! What is subliminal advertising? But at that moment, I could only see that 'sorcerer' guess the card I was thinking about, take it out of a wallet, tear it up and find it under my seat. He was about 2 metres tall in my eyes, although a few years later I was able to see the picture with other eyes and I saw that he was as tall as my father. I was about 8-9 years old when my parents fulfilled their dream of taking their son to see a real card magician. I am going to tell you something that I've never written despite being one of the first memories in which I could say that I was a 'victim' of subliminal advertising. Disney, subliminal advertising on another level.